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Thursday, May 09, 2013

Average Visitor Duration to a Jewelry Website

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Average Visitor Duration to a Jewelry Website 374-daily-golden-nugget-729One of the most frustrating measurements that I encounter when analyzing a website is the time a visitor spends on the website. Honestly I hate it when someone asks me how Google Analytics can track a visitor to a page, but yet that visitor stayed on the page for a total of zero seconds.

In reality this measurement can be faulty because it's actually a best guess by any analytics program. Any number of things could cause an analytics program to register zero seconds as the amount of time a visitor spends on y...
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AT: 05/09/2013 05:11:30 PM   0 COMMENTS
Thursday, January 17, 2013

ROI and Conversion Calculations for Jewelers

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ROI and Conversion Calculations for Jewelers 6033-daily-golden-nugget-649This is the second part of a Nugget explaining how you can take tracking results from Google analytics and calculate more than just the return on investment for your retail jewelry store.
(Part one here)

Let me do a quick rundown of all the example numbers from yesterday...

The following visitor referrals have come to our website over the last 30 days
Visits from Facebook: 15
Visits...
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AT: 01/17/2013 06:12:14 PM   0 COMMENTS
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